No German Automobile Innovation at CES 2020?
Few days have passed since the biggest consumer electronics show in the world CES ended and yet discussions are proliferating instead of declining. But first things first: This year’s exhibitors delivered an impressive yet iterative set of display items like Bosch’s digital sun visor that chases sunbeams to prevent to be dazzled with light or 8k OLED monitors such as Sony’s KD-75ZH8 that are about to become mainstream. Though it lets you chuckle (if you are into home electronics as I am) to see what is going to be on your lounge desk very soon it is the way of how exhibits were showcased.
Imagine Hyundai’s booth. What would you most likely expect? If you thought of something like some kind of car fully equipped with OLED displays integrated into the windows like Audi showcased this year you slightly failed to nail it. Hyundai’s exhibit wasn’t even an automobile. The South Koreans presented nothing but a drone in the middle of the exhibition hall. Together with Uber they showcased what could be a prop of the animated series Jetsons. Surprising and courageous!
That is in fact exactly what most journalists are interested in and this is why some might think there is no big picture nor real German automobile innovation. Yes, we all like to read such stories about one who is going to break the rules of its milieu to change the way things are settled. Nevertheless: Most innovations that effect everyday business are the ones you don’t see and get at first glance. Yes, design studies like Mercedes’ futuristic automobile (one of the few German exhibits that were widely recognized) that is inspired by James Camerons’ movie Avatar are unarguable stunningly exciting. Yet they are not really about to become market-ready (though I’d really appreciate it).
At SYSGO we presented something that you can’t see (well) but is a vital issue and about to enter the market very soon: Our Secure Automotive Connectivity Platform (SACoP) is the basis for a secure data transfer within automobiles and with the outside. The question of how automobiles are defended against cyber-attacks is vital and important today since integrated electronics in cars are rapidly increasing and autonomous driving is not a futuristic vision any more. Equally important is the question how security and safety can be ensured while the grade of integration of electronics into one system proceeds. Have a close look, you might find most interesting developments where you don’t expect them first.
If you are interested in our safety and security assuring automotive software technology, see what we got at www.sysgo.com/automotive